IG60 Product Sponsorship Program: Your Top Questions Answered

We've received many questions about our new sponsorship program, and we understand your curiosity 😄 especially since we're proud to be the first in Tunisia to launch such an innovative system 🇹🇳🚀
Here are the answers to the most frequent questions 👇

🧩 How does this program work?
We create Facebook ads (Catalogue Ads type) highlighting sponsored products.
These ads redirect visitors to an Explore / Marketplace page — like this one 👉 https://shop.ig60.com/explore — which gathers all sponsored items on IG60.

🎯 Do the ads you create use the Traffic or Sales objective?
We use the Sales objective.
We are convinced that the Traffic objective has no real interest in e-commerce.
As we already recommend to our sellers, we prioritize the Sales objective, because the goal is to bring qualified visitors who buy, and not just clicks without value.

💰 When is my bid deducted?
Your bid is deducted only when a visitor clicks on your product on the Explore page, and not when they see or click on the Facebook ad.
 ➡️ Unlike Facebook, which charges per impression, IG60 only charges you for actual and qualified clicks.

📈 How does product ranking work on the Explore page?
Ranking is based on:
1️⃣ Your bid per visit
2️⃣ Product performance (sales made in the last 30 days)
The better your product performs and the more competitive your bid, the more visible it will be.

🏆 Which products should I sponsor on IG60?

Sponsor your best-selling products, not those that sell the least.
The goal is to attract new visitors with your most compelling items. Once on your store, these visitors will naturally discover your other products.
Practical example:
You have 10 products — 5 sell well and 5 don't.
 ➡️ We recommend sponsoring the 5 products that sell well.
Why? Because with several good products highlighted, you occupy more space on the Explore page and increase your chances of attracting visitors to your entire store.

💵 How much do you invest on Facebook?
Our advertising budget depends on the number of sponsored products and the bids set by our sellers.
The more sellers sponsor and bid, the more IG60 increases its overall advertising investment to maximize collective visibility.

💡 I already run my own ads, should I still join the IG60 sponsorship program?
Yes, absolutely — the two approaches complement each other.
IG60 ads highlight your products across a network of many Facebook pages and partner stores, to increase your share of visibility and maximize your chances of attracting new visitors.
This allows you to reach a much wider audience than your own page.
👉 Bonus: Visits from IG60 also feed the algorithm of your own Facebook ads.
Facebook thus learns to better identify the profile of your visitors, buyers and non-buyers, which improves the performance of your future campaigns (re-targeting, lookalike audiences, etc.).
Moreover, you only pay for actual and qualified visits to your products (not impressions), which makes this program highly profitable, even if you already run your own advertising campaigns.

🧠 Are fraudulent or repeated visits counted?
No. You are only charged for actual and qualified visits from our sponsored campaigns on Facebook.
Direct visits and those from Google are entirely free and do not deduct any Jetons.

👀 Are non-sponsored products visible on the Explore page?
Yes, Non-sponsored products remain visible, but only for organic and free visits, such as those from Google or direct access to the Explore page.

✨ In summary:
IG60 allows you to boost the visibility of your best products with a fair, transparent, and high-performing system, where every Jeton truly counts.