Facebook Conversion API: Content View Event on IG60

New Facebook Conversion API Events: Boost Ad Optimization with Content View on IG60

12/10/2025 01:29:27

In addition to the Sales event, we've added the Content View event for the Conversion API.

This means that:

  • Every time a visitor views a product on your store, this event is automatically sent to Facebook via our server, even if the customer uses an ad blocker or an iOS device that blocks ad scripts.

  • Facebook can thus better optimize your ads by identifying the products that genuinely interest your visitors, even if no sale has been made yet.

The result: more reliable and precise tracking, and more effective advertising campaigns thanks to complete and actionable data.