Advanced Facebook Pixel & Conversion API Management on IG60

Now, in addition to the classic Facebook Pixel, you can use the Facebook Conversion API for even more reliable tracking of your purchase events.

Indeed, due to ad blockers (Ad blockers) and enhanced privacy restrictions on iOS (Apple), tracking purchase events solely via the pixel can be blocked or incomplete.

Why use the Conversion API?

• The API allows our server to communicate directly with Facebook's servers, without going through the client's browser, which prevents data loss due to blockers.

• It ensures more reliable and accurate conversion tracking, even when the client uses browsers or devices that limit cookie tracking.

• It offers the ability to send additional data (e.g., transaction value, customer identifiers, event type) to improve the quality of ad targeting and reporting.

• By combining Pixel + API, you benefit from a double layer of tracking, maximizing the chances of capturing all important events.

Changes in IG60:

• We have removed the old single Facebook Pixel field.

• Pixel and Conversion API configuration is now done in the Application > Settings tab.

• You can add up to 10 codes (Pixel or API).

• You retain the choice between Pixel or Conversion API type for each code.

• Your old pixels have been automatically transferred for you.

• Each code can have a custom internal label for your reference, for example:
  Pixel 1, Account X Pixel, Agency Y Pixel, etc.